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M&M公司的營銷及策略論文代寫范文_論文技巧_DueEssay論文代寫

M&M公司的營銷及策略論文代寫范文_論文技巧

這是我們為澳洲悉尼大學的學妹寫的一篇marketing論文代寫的范文。相信大家都看到過M&M的廣告,對于M&M食品有比較深的印象。而這篇marketing論文代寫的范文就是介紹M&M公司的營銷及..

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M&M公司的營銷及策略論文代寫范文_論文技巧

發布時間:2022-03-22 熱度:

這是我們為澳洲悉尼大學的學妹寫的一篇marketing論文代寫的范文。相信大家都看到過M&M的廣告,對于M&M食品有比較深的印象。而這篇marketing論文代寫的范文就是介紹M&M公司的營銷及策略。

出于保護客戶隱私的角度,這篇文章提交一年多以后,獲得客戶同意我們節選部分內容進行展示,以下是marketing論文代寫節選范文:

This commercial talked about the back of crispy of M&M to their fans. In an open office area, a yellow M&M was sitting behind the table and talking sentences by holding a package of M&M. The yellow M&M said “Crispy M&M are back” to a fan on the table in vey slow voice and he seemed very happy and exciting when he pronounced the words (Appendix 1). Then a red one came and asked what he was doing to a fan and was responded to tell M&M’s fans that crispy are back (Appendix 2). Red M&M said it could not be the fan on the table, and yellow M&M pointed to the fan on the ceiling instead and repeated the sentence (Appendix 3 &4). Finally red M&M ignored him and a slogan came out with “So cool and they are back” (Appendix 5).

 

論文范文,營銷論文范文

悉尼大學marketing論文代寫范文展示

marketing論文代寫
M&M將自己品牌擬人化,通過生動搞笑的情節深深吸引住了粉絲們的眼球。也是M&M成功的策略之一。

Based on the materials in this commercial, it anthropomorphized the brand of M&M to represent both perspectives of brand and fans. Therefore, it could delivery the settled information to audiences. The yellow M&M represented fans to announce the back of crispy M&M with true and exciting feelings. The red M&M represented to announce the real information that the brand would like to delivery. The interaction between them was funny and easily understood by audiences.

M&M一直被認為是市場上最受歡迎的食品品牌之一,每年銷售數十億美元,為了提高客戶的滿意度,M&M進行了很多努力。

In the post-purchase process, I would expect customers to be satisfied with crispy M&M. The first reason is M&M is always regarded as one of the most poplar food brands in the market and it sells billions of dollars each year (Meyer, et, al, 2008). It refers to the frequent purchases from customers. In order to achieve customers’ satisfaction, M&M conducts much effort. With repeat broadcasting this commercial in different channels, committed customers would be aware the information. Meanwhile, they could repeat purchases or purchase many packages once to response to the video. Therefore, the purchase could increase sharply after launching this commercial. With the “come back” of crispy M&M, targeted customers could have low willing to switch brand especially. With discontinued purchase, it also reflects customers’ satisfaction to M&M.


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